Destination briefing
Why travelers stop here
Avenue L, operated by Lotte Department Store, is a luxury department store with a garden & gallery concept located in Jung-gu, Seoul. It is connected to the Lotte Department Store main branch and is a high-end department store that exclusively houses international fashion brands and jewelry brands. A separate photo zone has been created, and it is decorated with unique interior design. From the basement 1st floor to the 5th floor, luxury brand stores such as Chanel, Gucci, and Louis Vuitton are located, and from the 6th to the 8th floor, there is a theater showing the latest movies. On the 9th floor, there is a gallery and restaurant where you can enjoy exhibitions on various themes, and on the 10th floor, there is a skin clinic center and spa. It is a new-concept department store where you can enjoy shopping and receive various services.
Address: 81 Namdaemun-ro, Jung-gu, Seoul (Sogong-dong)
OTA-ready stop
Built into inbound routes and day-tour planning.
Local context
서울특별시 중구 남대문로 81 (소공동)
Travel fit
Shopping · Seoul







