Today Traditional Festival

The 'Today Traditional Festival' held at Seoul Seongsu S-Factory in 2025 is a festival where you can experience Korean traditional culture with a modern sensibility. This festival is directed by Choi Won-seok of Project Rent(R), under the theme 'Pungnyu Yecham - Old Elegance, Into Today's Daily Life,' and is composed of programs that blend traditional style and leisure into modern lifestyles. Visitors can experience exhibitions and hands-on programs that reinterpret tradition in today's language. Additionally, performances featuring leading Korean artists and DJs, including Woo Won-jae and Jogee, offer a stage where traditional performances and modern music harmonize. Various traditional games and activities centered on the theme of 'Koreanness' are also provided. The Today Traditional Festival is a venue that revives the aesthetics of the past, integrates them into contemporary daily life, and expands the value of pungnyu (elegant leisure) into today's cultural experiences.