Destination briefing
Why travelers stop here
K-Beauty Experience & Promotion Center (Beauty Play) is an open beauty experience space for small and medium-sized domestic cosmetic companies, supported by the Ministry of Health and Welfare and operated by the Korea Cosmetic Industry Institute. Anyone can visit for free, and you can experience either a partial makeup application or skin diagnosis from a professional, as well as a personal color experience. Additionally, one-day beauty classes conducted by experts are available, and you can participate at no extra cost with prior reservation. Through follow events and pop-up events, you can receive various samples and gifts. The displayed products are replaced every two months, allowing you to directly experience products from domestic small and medium-sized enterprises that are difficult to encounter offline.
Address: 73 Myeongdong-gil, Jung-gu, Seoul (Myeongdong 1-ga)
OTA-ready stop
Built into inbound routes and day-tour planning.
Local context
Seoulteukbyeolsi Junggu Myeongdonggil 73 (myeongdong1ga) 3cheung
Travel fit
Attraction · Seoul
