THE HYUNDAI SEOUL

Global trend K-content core Seoul, at its center is the ultramodern flagship store THE HYUNDAI SEOUL. Under the slogan 'Resonance toward the future,' THE HYUNDAI SEOUL presents a vision for a happier tomorrow and a new standard of living. With innovative spatial design, world-class content curation, and future-oriented technology, THE HYUNDAI SEOUL is Seoul's largest new global landmark. It boasts innovative interior design filled with encounters with new materials, balance of surfaces and lines, and light. At THE HYUNDAI SEOUL, you can instantly see the flow of global interior and architectural design. Upon entering, you encounter the Sounds Forest and Waterfall Garden. The unexpected nature encountered in a high-tech building designed for the future is astonishingly beautiful. A large indoor garden of about 1,000 pyeong, natural grass, and natural light streaming through a 20-meter-high glass ceiling convey the resonance of the forest. Art is the broadest language that can be felt and empathized with without words. The three-dimensional exhibition of 180 pyeong overwhelmingly inspires you the moment you step in. Communication for better life inspiration and culture begins here. Unite & Shine, STUDIO SWINE: Artworks by Studio Swine, completed with designs carrying messages from nature and audiences who enjoy and feel them, meet high-end brands on the Exclusive Label (1F) floor.