Destination briefing
Why travelers stop here
Lotte World Tower, designed with the motif of traditional Korean ceramics and brushes embodying the beauty of Korean curves, is a 129-story, 555-meter-tall super-tall building, ranking sixth in the world. The site area is 12.2 times that of a soccer field, and the total floor area is 110 times that of a soccer field, forming a massive vertical city. Completed in December 2016, it comprises the luxury hotel Signiel Seoul, the observatory Seoul Sky offering a dazzling night view of Seoul, high-end residences, office spaces, and multi-functional spaces.
Lotte World Mall is a shopping and tourism landmark featuring Avenue L, the largest luxury department store in Korea, Lotte Duty Free with the largest downtown duty-free area in Korea, Lotte Hi-Mart, a shopping mall, and Lotte Mart, offering a variety of domestic and international brands. Beyond shopping, it is a complex shopping mall that combines shopping and entertainment with cultural and artistic spaces, including Lotte Cinema World Tower, Asia's largest multiplex, Lotte World Aquarium, and Lotte Concert Hall, Korea's first vineyard-style concert hall.
OTA-ready stop
Built into inbound routes and day-tour planning.
Local context
서울특별시 송파구 올림픽로 300 (신천동)
Travel fit
Attraction · Seoul






