Destination briefing
Why travelers stop here
DFS, very familiar to overseas travelers, is the world's largest duty-free chain, operating about 150 duty-free stores in approximately 16 countries. Since its first store opened in Hong Kong in 1960, it has been headquartered in San Francisco and has established a network of branches worldwide for over 30 years. DFS is conveniently located in international airports, famous hotels, and city centers. Through its own purchasing team, DFS carefully selects only the world's leading premium brands and supplies them to all DFS stores worldwide, guaranteeing quality. You can conveniently shop for the latest products including perfumes, cosmetics, watches, accessories, leather goods, and famous designer brands all in one place. Not only can you purchase top-quality products at much lower prices than other retailers with confidence, but DFS also carefully selects and offers local specialties and handicrafts produced in the country or region you are visiting.
Address: 149 Sejong-daero, Jongno-gu, Seoul (Sejong-ro)
OTA-ready stop
Built into inbound routes and day-tour planning.
Local context
서울특별시 종로구 세종대로 149 (세종로)
Travel fit
Shopping · Seoul






