Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone

The Myeongdong, Namdaemun, Bukchang-dong, Da-dong Mugyo-dong Tourist Zone refers to the shopping and food hotspots in central Seoul, including Myeongdong, Namdaemun, Bukchang-dong, Da-dong, and Mugyo-dong, which are frequently visited by foreigners. It is a representative commercial and financial hub of South Korea and a premier destination for shopping, culture, art, and fashion, home to shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeongdong Miliore, and Samick Fashion Town. Here, visitors can enjoy a wide range of shopping from luxury goods to budget clothing. As a landmark that every tourist to Korea visits, it has the highest foreign visitor rate. Centered around Myeongdong Street, stretching from Myeongdong Cathedral, the mecca of the Korean Catholic Church, to Namdaemun-ro, shops line every large and small alley. In addition to stores selling the latest fashion clothing and accessories, numerous street stalls add to the fun of shopping and browsing. Traditional restaurants and cafes for relaxation are also tucked away in every corner. Namdaemun Market is Korea's largest traditional market. A large shopping complex encompassing streets and buildings, it offers various souvenirs and local products at affordable prices. From clothing to fashion accessories, household items, and food, there is nothing it lacks, and rummaging through its corners reveals fascinating finds. The Bukchang-dong and Sogong-dong areas are clustered with luxury accommodations like Lotte Hotel and The Westin Chosun Seoul, as well as duty-free shops, and are home to many traditional Korean restaurants, drawing a steady stream of foreign tourists seeking the 'taste of Korea'. The Mugyo-dong and Da-dong areas are also famous for a variety of Korean foods that are popular among Korean office workers.